Rob Alicea is an award-winning Latino Filmmaker from Queens, NY. His body of work includes writing, directing, and producing for Netflix, as well as numerous independent film, documentary, commercial, and music video projects. 

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Best known for creating the comedy series Adulthood (2017 HBO New York Latino Film Festival), it was his genre turn with supernatural thriller The Hat Man that led to Rob being one of the most sought-after directors in horror. Most recently, Rob penned the psychological horror script Just Smile for Luz Films - producers of 2024 Sundance Grand Jury Prize Winner In the Summers.  In December 2024, Rob makes his feature directorial debut with Science Fiction Thriller Serena.

 

Rob dedicates his free time to the mentorship of young filmmakers and serving as the Co-Founder of Latinos In Film + Entertainment (L.I.F.E.).